Parifornia

Original insights in international business and marketing

Daily Archives: February 6, 2013

A Powerful Business Lesson from Cajun Country

A few years ago I was introduced to the word “Lagniappe” (pronounced Lah-Nyap).  And just like Mark Twain in 1883, who described it as a word “worth traveling to New … Continue reading

February 6, 2013 · 3 Comments

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Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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