Original insights in international business and marketing
A few years ago I was introduced to the word “Lagniappe” (pronounced Lah-Nyap). And just like Mark Twain in 1883, who described it as a word “worth traveling to New … Continue reading →
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Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.
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