Parifornia

Original insights in international business and marketing

Tired of Meetings Going Nowhere? Give This a Try.

Picture this scene: A group of mid/upper level managers have been in a meeting for over 90 minutes. The discussion has been going around and around on a particular contentious … Continue reading

January 13, 2017 · Leave a comment

The 3 Product Manager Personas. Which one are you?

A simple framework that can be used to quickly identify the quintessential traits of a successful PM

September 28, 2016 · Leave a comment

What People Really Want (And How You Can Help Them Get It)

Corporations are always looking for ways to improve productivity and raise employee engagement levels.  Each year we get new software and tools to make us more productive but they usually … Continue reading

February 25, 2014 · 1 Comment

What Kind of General Are You?

Years ago I remember being told a story about how German general Erich Von Manstein developed a unique system for categorizing and ranking his officers. He categorized them according to … Continue reading

December 10, 2013 · 1 Comment

How to Spot the Insecure Manager

We’ve all had to work with insecure people who take credit for others’ work or who can’t help drawing attention to themselves at the expense of others around them.  Sometimes … Continue reading

September 29, 2013 · Leave a comment

9 Behaviors of Effective Leaders

    Leadership is another catchall phrase that gets liberally bandied about in the media and corporations alike.  The word itself seems to embody all the greatness we come to … Continue reading

August 27, 2013 · Leave a comment

A Better Way to Gauge Performance

Employee rankings and performance evaluations are serious business. They are as difficult to do well as they are important for an organization’s development. Seems every company has its own unique … Continue reading

June 6, 2013 · Leave a comment

The Perils of E-mail

The last 20 years have seen the meteoric rise of e-mail in the workplace.  It now occupies such a central role in our daily lives that one has to wonder … Continue reading

December 5, 2012 · Leave a comment

The Decline of the Marketing Empire

There is a sobering image of Marketing’s perception within the corporation which is emerging. One that spells opportunity but also rings the death knell for traditional Marketing models and organizations.  … Continue reading

December 4, 2012 · Leave a comment

10 Critical Success Factors for More Effective Presentations

I hate PowerPoint.  Yet I use it almost every day.  Seems it has become one of life’s necessary evils.  The common denominator we all rely on to convey our ideas … Continue reading

December 3, 2012 · Leave a comment

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Who is behind Parifornia?

Andrew Hyncik

Andrew Hyncik

Parifornia is the creation of Andrew Hyncik, an experienced International Marketing executive who's lived and worked for over 20 years in both Europe and North America.

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